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“Brad Lemack is an actor’s best friend. His no-nonsense approach to the business of acting provides a foundation essential for success in this industry. Brad is nurturing in his approach to setting the record straight about showbiz myths, and that’s a wonderful balance.
Just like his clients and students for decades, readers of Brad’s books will come away feeling supported and informed ... and ready to succeed!”
—Bonnie Gillespie, Cricket Feet Casting
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“Where The Business of Acting set the foundation for a budding acting career, The New Business of Acting shows you how to apply that knowledge in today’s evolving landscape. A wonderful resource for the beginning actor, as well as the experienced actor looking to stay ahead in Hollywood’s new business model.”
—Sharif Ali, Co-President, Aimee Entertainment Agency
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“Read his book or get out of the business.”
—Adam Ginivisian, Agent, ICM
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“Much of the way I conduct myself is an attempt to match Brad’s style of personal management and care he has for actors. He has always been the professional adapting and growing as the needs of the industry change. To follow him, believe in him, and absorb knowledge from him places every actor ahead of the pack.
Brad teaches and shares his years of experience so that the actor can boldly succeed, rather than living in fear of Hollywood.”
—Paulo Andrés, Talent Manager,
Rothman/Patino/Andrés Entertainment
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"Brad's expertise can be used to great advantage by any actor interested in pursuing a career at the highest levels of the industry. Brad has been there, and his own experiences are the basis for his insights and the valuable knowledge of this business that he writes about.
Personally, I have profited from his smart advice continually for almost 30 years. Especially important to me has been his understanding of evolving technology. He knows how important marketing is to me, and he has been a valuable source of new ideas for promoting and monetizing my career.
I am grateful."
Basil Hoffman
Actor, Acting Coach, Author,
Acting and How to Be Good at It
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“Brad Lemack knows this business from all sides and his ability to communicate his knowledge to others is unparalleled. In his first book, The Business of Acting, Brad helped thousands of actors get on track, stay focused and move forward with their careers by cutting through the confusion and hype that is so pervasive in our business.
Now, thanks to his latest book, a new generation of actors is fortunate enough to have Brad’s expertise to help them
navigate the challenges of today’s business.
Always clear, warm and funny, The New Business of Acting is destined to become every actor’s new best friend!”
—Craig Wallace, Creator, The Wallace Audition Technique,
and Author, The Best of You—Winning Auditions Your Way
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“This book is a must-read for anyone who hopes to have a career in Hollywood. Brad knows how to separate the art of acting from the business of acting. Understanding both is a necessity if you are to succeed. He helps you meet and conquer the challenges that you will encounter on the way to becoming a successful actor.
Brad has the expertise to get your career on the right track. He has helped countless people achieve their dreams in Hollywood. His knowledge about the industry is first-rate. Thank God he is willing to share it.”
—Jeremiah Comey, Acting Coach and Author,
The Art of Film Acting
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“Brad’s many years [in the business] gave our students insights into the business side of acting. [The book] is definitely filled with information that will benefit new and current industry
professionals.”
—Lillian Lehman, Department of Theatre,
California State University, Northridge
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“Rarely does a book find its way to us that offers so much to so many. The New Business of Acting serves as an industry bible to the novice, a source of inspiration to the battle-scarred working-and sometimes-not-working actor, a compass for the seasoned professional and a code of ethics to all. I go here when I’ve lost my way, and I am reminded that my success in show business is directly proportionate to the time I devote to the business of show.”
—Pamela Roylance, Actress,
Days of Our Lives and Little House on the Prairie
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“Brad presents the material . . . with great wisdom and accessibility. He is a clarifying voice with a deep and compassionate understanding of the actor’s journey. He has a wealth of valuable information to share in the business and in life.”
—SAG Foundation
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“Brad Lemack’s The New Business of Acting goes beyond the typical advice that most books offer the aspiring and working actor. He reminds us that careers in acting should be treated like any for-profit business.
His fun, practical and solid advice will inspire you to take the reigns of your career by giving it the professional detail it deserves.”
Patrick Baca, CSA, Casting Director
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