Brad Lemack
Talent Manager

In the revised and expanded The New Business of Acting: The Next Edition, talent manager, educator, content creator and author Brad Lemack tackles the tough challenges actors face in seeking, building and maintaining rewarding careers in an industry struggling to rebrand itself and how it does business. His advice and perspective are rooted in more than 35 years of developing, coaching, nurturing and managing talent – and from his nearly 25 years guiding his college and university students in their transitions from acting students to working, professional actors.

From the role of personal ethics and integrity to landing the role of a lifetime, The New Business of Acting: The Next Edition teaches readers how to navigate through and thrive in a continually changing landscape. Whether new to the business or in need of a professional career tune up, Lemack’s guidance will empower the reader with a critical perspective on how to create, map out and embark on a strategic, life-long journey that will earn the kind of opportunities on which careers are built.“

The Next Edition includes 20 new and revised chapters that address the impact of the #MeToo movement, the evolution and explosion of self-tape and live-by-new-media auditions, the "Hollywood Hyphenate," online career branding, the post-merger SAG-AFTRA, the union's $125 a day dilemma for actors, the new tax plan's impact on actors and the overall impact of other industry challenges and changes across-the-board for both new-to-the-business and “working” or formerly working actors who are seeking to restart and rebrand once-active careers.

Lemack also guides readers through the critical process of creating a career Action Plan designed to motivate, focus and empower actors in their steps forward.

Protecting and promoting your brand online has presented never-before-available opportunities, along with never-before-potential risks. The Next Edition will guide readers through the creative and critical process of planning, launching and maintaining a professional, online platform and presence with added value to enhance, not-ever risk, a career in the making – or remaking. 

Brad began his professional career in his hometown of Boston hosting radio and television talk and interview programs, and as a television news director and broadcast anchor. He moved to Los Angeles in the early 1980s to work for noted TV pioneer Norman Lear as a publicity executive. He later established and continues to run his own agency, Lemack & Company Talent Management/Public Relations. The agency specializes in a wide variety of talent branding and development, and rebranding and redevelopment, for new, emerging and established artists. The public relations division works to bridge the gap between industry awareness and perception and talent potential and opportunity. The company has decades of experience in entertainment PR, special event creation and promotion for not-for-profit organizations, and special projects and consultation.

Brad joined the faculty of the Emerson College Los Angeles Campus in 1985 and the Elon University in Los Angeles Program in 2010. At Emerson, he created and teaches courses in “The (New) Business of Acting, Celebrity Crisis/Entertainment PR and improv comedy. For Elon, he created and teaches a course in Entertainment PR and Scandal. He also oversees the academic component of the University’s Los Angeles industry internship program.

His popular books for actors, The Business of Acting: Learn the Skills You Need to Build the Career You Want (first published in 2002) and the first edition of The New Business of Acting: How to Build a Career in a Changing Landscape (first published in 2012), have become integral components and required reading in many college and university acting and performing arts programs. They have also served as the rebranding manual for working actors seeking to restart and refresh the page on a once-active, but n0w stalled or stale career.

The best actor never gets the role. But the right actor always gets hired – and if you want to be the right actor, you need to create a well-paved pathway through the traffic jam that can slow you down, divert your attention and create stress behind the wheel of the career you're committed to driving forward.

It's your journey and it's time for a career tune up, even if you're just starting out.—




 


INDUSTRY PRAISE

“A must-read from a veteran in the business who genuinely cares about the growth of the next generation of talent in Hollywood.”

Jennifer Cooper,
CSA - Casting Director

“Brad Lemack genuinely cares about actors and his books reflect his dedication to help them achieve success. The entertainment industry is constantly evolving and changing, and The New Business of Acting: The Next Edition is there to provide the latest information, tools and guidance to help actors navigate and build their careers. I’d love to make this required reading for any actor I sign!”

Brianna Ancel - Vice President & Talent Agent Clear Talent Group

 “The New Business of Acting: The Next Edition is required reading for actors looking to break into the business or anyone feeling stuck in their career. Brad Lemack gives a fresh, new perspective on what it takes to build a successful career in entertainment in an ever-changing and evolving industry."

Jason Henkel,
CSA - Casting Director

“Not only is Brad a passionate and engaging educator, he's also a dedicated mentor to his students, personally helping them take the leap into professional acting year after year. Brad's insider knowledge of the entertainment industry, how quickly it's evolving and how those changes impact actors is invaluable and would benefit any actor, at any level.”

Lindsay Jameyson – Casting Director, Jennifer Cooper Casting

“If you want to build a sustainable, professional performing career with integrity and longevity, you must read Brad Lemack's The New Business of Acting: The Next Edition. It is absolutely indispensable.”

Gregory Crafts - Actor, Playwright, Theatrical Director & Producer

"Mr. Lemack's attention to detail and continued curiosity make his books an invaluable, "up to the minute" resource for any performer looking to pave a career in the entertainment industry."  

Kenneth Suarez – Talent Agent, Brick Entertainment

“Acting itself may be the least challenging part of being an actor. To be successful, one must also be an entrepreneur and Brad Lemack lays out the realities and practicalities that every actor must consider when creating their business plan for success. Mr. Lemack has packed his years wisdom and depth of knowledge about the entertainment industry into an approach that is innovative in its simplicity. This is a must read for anyone who is serious about building a lasting career as an actor.”

Susan Fincham - Talent Agent, David Shapira & Associates

 “This book makes this unpredictable and ever-changing business somewhat tangible. A must-read for anyone who is serious about making acting a career.”

Amanda Richards - Talent and Casting Executive

The Business of Acting is a must-read for any actor.”

Back Stage

“Read his book or get out of the business.”

Adam Ginivisian, Partner/Agent, ICM

“Brad Lemack is an actor’s best friend. His no-nonsense approach to the business of acting provides a foundation essential for success in this industry.”

Bonnie Gillespie, Casting Director

“In an industry where being a hyphenate is a near-necessity, Brad Lemack, a hyphenate himself, teaches his readers how to become prolific producers and creators of content in support of their careers as actors. The Next Edition hits the mark for the new landscape.”

Susan A. Simons – Talent & Packaging Agent, David Shapira & Associates

"Mr. Lemack's attention to detail and continued curiosity make his books an invaluable, "up to the minute" resource for any performer looking to pave a career in the entertainment industry."  

Kenneth Suarez – Talent Agent, Brick Entertainment

“Brad is an outstanding writer with so much practical knowledge. I advise everyone to read this dynamic book. As a teacher, he has everything a teacher needs … humor, instinct and valuable information that each student can apply to their professional career. The New Edition is a must-read.”

Kay Cole - Director/Choreographer

“Acting itself may be the least challenging part of being an actor. To be successful, one must also be an entrepreneur and Brad Lemack lays out the realities and practicalities that every actor must consider when creating their business plan for success. Mr. Lemack has packed his years wisdom and depth of knowledge about the entertainment industry into an approach that is innovative in its simplicity. This is a must read for anyone who is serious about building a lasting career as an actor.”

Susan Fincham - Talent Agent, David Shapira & Associates

“Brad’s first book, The Business of Acting, taught us how to assemble a tool kit for building a career. His second book, The New Business of Acting, presented a plan for how to navigate the changing industry.  And now, The New Business of Acting: The Next Edition, catapults us into a deeper, more detailed strategy for taking as much control of our journey’s outcome as possible.  Whether new, presently working in or planning a return to the business of acting, this is the current information you need.  Presented straightforward, with clear instruction, and infused with personal experience and anecdotes, this front edge information keeps pace with what the industry now expects in every area from becoming a “hyphenate,” to branding; from self-tape auditions, to wages; from social evolution, to technological advancements; from personal rights, to responsibility and integrity.”

Pamela Roylance - Actress